The "WHAT" Framework
Learn how to add more profit by getting paid for your discovery work and delivering something new and strategic that your clients will love — and — so will your bottom line.
The “WHAT” Framework will help you do three things:
Meet the 6 criteria for designing your HERO Offer
Map out the “5 Outcomes” your offer must deliver to clients
Identify the 3 “Measures for Success” that will give you the ability to charge a premium price — as a result — drive profits
In this PDF worksheet — we share the step-by-step system we use when working alongside clients to help them build their HERO Offers — and — it’s the second step to replacing a dry pipeline with a steady stream of well-prepared right-fit prospects.