Stop Reacting. Start Reading the Signals.

Agencies sometimes talk about wanting to “be more strategic” in their biz dev. But when you zoom in?

They’re chasing leads that were never a fit. They’re following up on ghosted proposals.

They’re “checking in” with prospects who’ve gone cold and getting radio silence in return.

All because they’re reacting to noise instead of reading the signals.

Money Draining Mistake #6: Reacting to Noise Instead of Reading the Signals

There’s no shortage of activity. But from all of that activity — very little insight emerges.

Agencies oftentimes fall into a couple of traps:

1. Spray and pray — blasting messages without clarity on who’s leaning in
2. Wait and wish — hoping a warm prospect raises their hand
   

But the result is the same: wasted effort, misaligned follow-ups, and sales pipeline that feels no more predictable then when you started all of the hard work.

Why This Drains You

• You waste time chasing low-probability leads
• Your sales process feels awkward, not aligned
• Your team burns cycles on “busy work” instead of intentional outreach
• And worst of all — you don’t know what to fix, because you’re not sure what’s broken

Where Does Your Agency Land?

Here’s how this shows up in the Focus Finder:

• 🔴 Red: There is no documented sales strategy and no CRM
  
• 🟠 Amber: There is no segmentation, there are no consistent nurture automations, and if there is a plan, it is not being actively worked
  
• 🟡 Yellow: We don’t have enough “at bats” and the ones we are talking with are not right fits all the time
  
• 🟢 Green: We have a proven biz dev playbook, plenty of relevant case studies, and predictably generate desire from the highest capable prospects
  

Where are you right now?

The Money Making Move: Sharpen Your Sales Strategy

Yes — we know you want more at-bats. But what you really need are more right-fit at-bats so that when you step into the batter’s box, you’re not guessing.

You’re ready. Just like Kirk Gibson in the 1988 World Series.

You’ve faced this pitcher before. Just like Kirk.

You know their release point, their velocity, the way the ball moves through the zone. Just like Kirk.

You block out the crowd and lock in on every nuance of the conversation. Just like Kirk.

And then — when the pitcher and everyone stand around least expects it — you crush a home run. 

That’s what happens when you sharpen your sales strategy and focus on the highest probability prospects.

Every at-bat becomes more meaningful — because every pitch has the potential to go yard.

This move isn’t about doing more outreach — it’s about doing it with intention, precision, and momentum.

No more guessing.

No more reacting.

Just a clear rhythm for finding — and winning — your best opportunities.

Inside The System: How We Do It

Here’s how we help agencies go from random to rhythmic:

• A Biz-Dev Playbook built from your own data, using real response patterns
• A Prospect Playbook that maps warm leads, trust clusters, and next best steps
• CRM segmentation that shows you who’s in motion — and who’s not
• A weekly rhythm that keeps your team executing, reviewing, and improving
  

Go here to learn more about The Biz-Dev Playbook.

Go here to learn more about The Prospect Playbook.

This is what biz dev looks like when it’s engineered to perform.

A Real-World Example

When Aimee Goodwin, owner of Warp+Weft, first installed The System — her team was active, but outcomes were uncertain.

Then the signals became clear.

With her HERO offer in place, a sharpened message, and the right follow-up rhythm — she landed a new client.

“Woohoo! Landed a new client — and it’s our HERO offer! This is the first client after starting The System!”

She didn’t get lucky.

She got clear.

And then she got results.

Go here for more stories like Aimee’s.

What Green Looks Like

Your CRM isn’t a graveyard — it’s a goldmine

You follow up with the right person, at the right time, with the right message

Your team knows who to pursue — and how to win their attention

Your strategy evolves with data — not just hope

This is the move that turns good intentions into consistent execution.

How Predictive Helps

We don’t drop a template and disappear. We help you — we work alonside you — and build a signal-based system that your team can actually run.

• The Biz-Dev Playbook brings focus
• The Prospect Playbook brings clarity
• Your team gets rhythm, confidence, and measurable momentum

Strategy + structure. That’s what we build with you and for you.

What Would Green Mean for Your Agency?

What if every follow-up had purpose?

What if every prospect in your CRM came with a clear path forward?

What if your team knew how to create opportunity — week after week?

You don’t have to wonder.

You just have to sharpen your strategy.

Go here to learn more about The System 2.0 — and start seeing the signals that lead to selling nore of what you do.