Plain and simple, thought leadership is a key component of building awareness and growing your community. However, thought leadership means different things to different people, and it’s critical that you’re the right type of thought leader for the audience you want to reach.

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Predictive ROI surveyed 325 business professionals who follow thought leaders as part of our efforts to better understand thought leadership, what it means, and how people are discovering thought leaders, and how people are using the thought leader's advice in their businesses.

So feel free to dig into the visualized data!