How to Stand Out as an Easy Yes, with Robin & Steve Boehler

Episode 107

If you’ve been listening to the podcast for a while now — you know we share insights and tactical examples for how you can make your agency an easy yes for your right-fit clients and prospects.

Two mentors who have been instrumental in our learning around this topic over the last decade are my very special guest experts on this episode of Sell With Authority, Robin and Steve Boehler.

Robin and Steve run Mercer Island Group and are absolutely brilliant in how they help agencies win more business from right-fit clients because of how they help correctly position an agency from the start — how to uncover and find the strategic insight a client or prospect truly cares about — and how to write and deliver a proposal that demonstrates an agency’s smarts clearly and concisely.

Robin and Steve have seen it all — the good and the bad. Today we lean into that wealth of experience to work through areas where agencies continually seem to struggle.

I also invited Hannah Roth, our Mad Scientist and Strategist here at Predictive — because of Hannah’s unique perspective from working in the trenches day in and day out alongside our clients, helping them fill their sales pipelines with a steady stream of right-fit clients so they can sell more of what they do.

If you take and apply the insights, advice, and recommendations Robin and Steve share during this episode — you and your agency will stand out from competitors — and — you’ll make yourself an easy yes.

What you will learn in this episode:

• How to stand out from the status quo
• Smart questions to ask for connecting with right-fit prospects
• How to identify the business issue creating pain for your right-fit prospects and clients
• What content on an agency’s website helps them stand out and establish authority with a prospect or agency search consultant
• What agencies should include and exclude from case studies

Resources:

• Website: https://migroup.com/
• LinkedIn: https://www.linkedin.com/company/mercer-island-group/
• Facebook: https://www.facebook.com/MercerIslandGroup/
• Mercer Island Group Workshops: https://migroup.com/mig-workshops/
• BaBA Summit 2024: https://agencymanagementinstitute.com/babasummit/

Additional Resources:

• Website: www.predictiveroi.com
• Visit our newly expanded Resource Library
• Join us in our free How to Fill Your Sales Pipeline Facebook Group