Help Me Understand — The First Brick in The Trust Architecture™

Episode 176

Why does business development feel so much heavier than it did even a year ago?

Biz dev pipelines feel fragile. Opportunities stall unless the founder is in the room. New hires struggle to deliver results. And after a while, agency leaders start to wonder: “Is it just us?”

It’s not you. It’s distrust.

In this solocast, Stephen Woessner, CEO of Predictive ROI, breaks down the first brick in The Trust Architecture™ — a 60-minute session called Help Me Understand.

It’s a conversation designed to flip the script on new business by building trust at scale, long before you ever talk about solutions.

You’ll hear:

• Why distrust — not “pipeline” — is the real barrier holding agencies back.
• The five core questions that form the spine of Help Me Understand (and the follow-ups that unlock candor).
• The five lessons that elevate this from “just discovery” to a trust-building experience.
• A real story of how one agency leader (we’ll call her Sally) shared more vulnerability in five minutes than most prospects do in five months.
• The exact playbook: how to prep, open, guide, and close the session — plus the one recap email that cements clarity.
• The outcomes you can expect when you run this session with excellence.

When your prospects experience Help Me Understand, they don’t just feel heard — they leave thinking, “If this agency runs their sales process this well, imagine how well they’ll run my work.”

Now’s the time to double down, architect trust, and sell more of what you do.

Free Resources:

• Why Distrust is Rising and What Agencies Can Do About It, with Hannah Roth
• Website: www.predictiveroi.com
• Visit our newly expanded Resource Library
• Join us in our free How to Fill Your Sales Pipeline Facebook Group
• Stephen’s LinkedIn: www.linkedin.com/in/stephenwoessner/
• Order your free paperback or Kindle copy of our Book: Sell with Authority