How to Use Strategic Lenses for Niching Down, with Hannah Roth

Episode 122

I am thrilled about this episode of Sell With Authority because it is super fun — and ridiculously helpful!

Hannah Roth, our mad scientist and strategist at Predictive, is back for another episode to debunk the myth that niching down is just about picking an industry.

Hannah has been diving into the latest Agency Edge research report. We walk through her observations and distillations — at a high level.

One standout point in the research is the importance of having a well-defined niche.

People are often scared to niche down because it feels like saying “NO” to revenue.

But — niching down allows you to say no to clients that cost you time, money, and sanity, and say yes to clients that are more profitable, better to work with, and actually appreciate the work your agency is doing.

We also discuss how to build a reputable brand, why consistent, helpful content is your golden ticket — and the importance of a solid referral system.

Evolving through multiple lenses — from industry and audience to methodology — can make your agency stand out and make it so much easier for clients to say yes.

Double down and future-proof your business by mastering your niche with the strategic lenses Hannah shares. You and your team will remove friction from the sales process — and sell more of what you do.

A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30-days. You can find Conduit and all their helpful insights and smarts here.

What you will learn in this episode: 

• How to leverage six different lenses for niching down
• Why niching down does not just mean picking an industry
• Why building a rock-solid reputation within your niche is crucial
• Steps to repurpose existing content into multiple formats
• Key insights from the Agency Edge research report

Resources:

• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• LinkedIn: https://www.linkedin.com/in/hannah-roth-387a6b223/
• Agency Edge Research Series: https://agencymanagementinstitute.com/agency-tools/agency-edge-research-series/

A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30-days. You can find Conduit and all their helpful insights and smarts here.