How to Get to the Top of Google, with Corey Morris

Episode 103

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My guest on this episode of Sell With Authority has spent nearly 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies.

Corey Morris is President and CEO of Voltage, a powerhouse in the digital marketing sphere. Corey is not only a VIP contributor to esteemed publications like Search Engine Journal and Search Engine Land but also the author of the eagerly anticipated book, Digital Marketing Success Plan, set to release later this year.

We dive into the mystic dark magic voodoo that search engine optimization sometimes feels like — and we dispel some myths.

Perhaps even more importantly — we highlight the strategies and tactics you and your team should focus on for 2024 — and beyond.

Because if you do — you’ll attract more right-fit prospects into your agency’s sales pipeline.

And what we discuss will also help you score some more wins for your clients.

If you take and apply the insights and wisdom Corey shares during this episode — you and your team will raise the bar in how you help your clients when talking through where SEO is headed — and — you can use it to fill your sales pipeline and roar through 2024.

What you will learn in this episode:

  • Why aligning marketing efforts with business goals wins over simply tracking metrics
  • The critical difference between being perceived as a valued partner versus just another vendor
  • Secrets to overcoming commoditization in marketing services such as SEO and website development
  • How Voltage’s application of consistent SEO strategies leads to undeniable inbound leads
  • The importance of creating engaging content positioned for various marketing channels to drive targeted business outcomes


Additional Resources:

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