Stop Guessing. Start Growing.

Do you feel like you and your team are doing a lot — but not making progress against the biz dev goals you set for the agency?

You’re publishing.

You’re networking.

You’re sending emails.

You’re attending events.

But — does your sales pipeline still feels light and a bit unpredictable?

Have you resorted to checking the Magic 8 Ball? Smiling.

Thankfully — there are some fixes in your future and they do not involve mystic dark magic voodoo.

Money-Draining Mistake #8: Guessing Your Way to Growth

I know you know this — but it still happens inside agencies — effort without direction just creates motion — not momentum.

When you don’t know:

• Who to talk to
• What to say
• When to say it

…then every aspect of sales activity seems like the right step forward but is actually a gamble with your time and money.

This mistake shows up as:

• One-off outreach that doesn’t get replies
• Long dry spells between right-fit prospect calls
• Marketing activity that feels disconnected from sales
• “Spray and pray” biz dev with no follow-through

And here’s the cost: your best opportunities slip by — unnoticed and unconverted.

Where Does Your Agency Land?

Here’s how this shows up in the Focus Finder:

• 🔴 Red: We don’t have an outreach plan in place that identifies who we should proactively connect with, how, and when
  
• 🟠 Amber: We passively wait for referrals and do not proactively pick our lowest hanging fruit
  
• 🟡 Yellow: We have a process for regularly connecting and sharing something helpful with our Dream 25 prospects
  
• 🟢 Green: We’re converting multiple Dream 25 prospects into paying clients for the agency every year — and replacing them with new right-fits
  

The Money Making Move: Shorten Your Path

If you’re building your sales pipeline on wishful thinking — you’ll get wishy-washy results.

This move is about cutting the guesswork and using data, patterns, and proven plays to focus on what works.

We want you to build:

• A dialed-in Dream 25 list
• A content strategy that warms up those prospects
• An outreach rhythm that converts interest into action
• And a clear path from “first touch” to “closed client”

This isn’t about doing more.

It’s about doing the right things, in the right order, for the right prospects.

When you shorten your path — you increase your chances of a YES.

Inside The System: How We Do It

We guide agencies to:

• Build their Dream 25 List based on ideal client clarity
• Install a content-to-outreach calendar that moves warm leads forward
• Use data patterns and baselines to focus their biz dev time
• Create rinse-and-repeat outreach rhythms that generate pipeline — predictably

No more “random acts of marketing.”

Just a repeatable system that actually moves the needle.

A Real-World Example

Nicole Mahoney, CEO, Travel Alliance Partnership, wasn’t new to niche — she’d long served travel, tourism, and economic development clients.

But in her own words, she was ready to “draw the line in the sand and own it.”

She needed structure — not just activity. Here’s what we helped her install:

• Defined a HERO Offer Ladder with clear, profitable tiers
• Clarified her audience — and how to speak directly to them
• Restructured her long-running podcast into a lead-gen engine
• Mapped out her full sales process — from Dream 25 to closed client
• Aligned the team around a unified, strategic message
• Designed a scalable content plan that positioned her as the expert in the category

“This gave us the tools to show up with confidence — and the system to back it up.”

Nicole’s not invisible anymore — and she’s no longer guessing.

She’s leading and in full view of the right clients.

What Green Looks Like

Your Dream 25 list is active — and getting results

Your team knows who to talk to, what to say, and when to follow up

Content, sales, and outreach work together — not in silos

You move from hope to habit — and your pipeline reflects it

How Predictive Helps

This is what we do — we help agency owners like you stop spinning wheels and start building traction so you can sell more of what YOU do.

Inside The System, you’ll get the strategy, tools, and cadence to:

• Map your path
• Work your plan
• And turn high-potential prospects into long-term wins

What Would Green Mean for Your Agency?

Imagine walking into the shop at the start of each week knowing exactly which prospects to talk with — who you’re meeting with and when — and you had a sales pipeline that you could use to forecast to your team what was coming and when. Go here to learn more about The System 2.0 — and how to build the shortest path to revenue for your agency.