Stop Chasing. Start Attracting.

How a Proven Sales Process Can Turn Uncertainty into Consistent Wins

You’re following up and checking in — but prospects still ghost.

You’re sending the email. You’re scheduling the call. You’re sharing the deck.

And you’re hearing “We’ll think about it.”

Even when you do land a win — it feels like luck, not a biz dev system.

That’s not sales. That’s scrambling.

If you don’t have a sales process that creates desire, the only lever left is hope.

Let’s change that.

Money Draining Mistake #9: Chasing Instead of Attracting

Agencies are built on great relationships, reputation, and referrals.

That’s not a bad thing — until it is.

Because when referrals slow down…

When deals stall…

When competition rises…

…you can’t keep playing defense. But — unless you have a desire-producing sales process in place and properly orchestrated — here’s how chasing feels…

• Endless follow-ups that don’t go anywhere
• Custom proposals for every prospect
• Pitching harder to prove your value
• Feeling powerless in sales calls
• Taking “whatever we can get” instead of choosing your best-fit clients

Candidly — all of that feels like a whole lot of not awesome.

Where Does Your Agency Land?

Here’s how this shows up in the Focus Finder:

• 🔴 Red: Don’t have a proven sales process that creates desire, confidence, and commitment
  
• 🟠 Amber: Don’t feel we have power in B2B sales conversations — just hope they see value
  
• 🟡 Yellow: Teaching and selling simultaneously in the content we share with our audience
  
• 🟢 Green: Consistently close 80%+ of our B2B prospects — and we know why we lose the rest
  

If you’re not in the green, this move is for you.

The Money-Making Move: Create Desire by Installing a Proven Sales Process

When you have no sales system, every conversation is a wildcard.

You’re reacting. You’re adjusting. You’re guessing.

But when you install a sales process that works, you move from pitching to partnering.

This move helps you:

• Shift from selling services to sparking desire
• Guide the buyer — instead of chasing them
• Pre-build trust so calls feel like confirmation, not persuasion
• Lead the conversation with confidence, clarity, and control

And — when you were invited into the conversation in the first place because of the authority position you hold in your prospect’s niche — well then — your prospect already sees your value and you “close” without ever having to “close.”

That’s what we mean by selling with authority. It’s not hype, luck, or a numbers game. It’s a system.

Inside The System: How We Do It

Inside The System, we help agencies install a full sales process that sparks interest and builds trust at every stage.

We work together to create:

• A value-based Value Ladder and HERO Offer
• Offers that are Strategically Priced and Linked
• Your Sales Crucible to test and refine clarity
• Low-Hanging Fruit analysis and outreach plan
• An Evidence-Based Top 25 prospect list
• Your optimized XYZ Statement
• Lead Gen Email Generator and follow-up scripts
• Practice your pitch with Sales Roleplay
  • Help Me Understand
  • Align & Prescribe
  • Conceptual Agreement
  • The 5 Ingredients for Winning Proposals

This isn’t about “selling harder.”

It’s about strategically removing friction from the sales process and building desire.

A Real-World Example: Raven Dreibelbis, Raven Creative

“I didn’t realize how little trust I had in our process until I saw what trust feels like.”

Raven was no rookie.

Her agency had solid referrals. Great creative. Strong client results.

But there was no system — no consistent way to turn interest into action.

“We were good at what we do — but we didn’t have a clear sales process we believed in.”

That lack of confidence? It showed up in every call, every proposal, every close.

Through our Immersion Series, Raven and her team got the structure they were missing:

• Clarity around their niche and who they serve
• A HERO Offer she could lead with confidence
• A strategic messaging and sales framework she could trust
• And a pipeline that flowed from her own thought leadership

“This is uncomfortable — but in the best way. I didn’t realize how much I needed to be pushed.”

Now?

She’s leading calls. Closing deals. Creating desire — on her terms.

And as Raven says, “I trust this.”

That’s what we’re after here at Predictive.

What Green Looks Like

80%+ close rate with the right-fit clients

A sales process you can teach, repeat, and scale

Team confidence in how to lead the sales convo

No more guessing — just growth backed by a biz dev engine that runs like a well-oiled system

How Predictive Helps

At Predictive, we don’t just help you “get better at sales.” We help you build a sales process that generates desire.

That means:

• Teaching the prospect while qualifying them
• Selling outcomes, not deliverables
• Leading conversations that drive clarity and close

It’s not theory. It’s predictable momentum, from start to close.

What Would Green Mean for Your Agency?

Imagine this:

• Prospects say “This is exactly what we need” before you even pitch
• You walk into every sales call knowing exactly how to lead it
• You stop chasing — and start choosing the clients who value your work
• And your team sells with confidence — because they trust the system
  

Go here to learn more about The System 2.0 — and let’s stop guessing, chasing, and scrambling. 

And instead — let’s start attracting, creating desire, and winning new, right-fit clients by selling more of what you do.