The SIPHON Framework

When we meet with prospective clients for the first time and inquire about their email list and how they’re growing and nurturing it — the answers are usually a mix of “not much” to “we know we should be doing better, but who has the time?”

To help solve this — we're sharing our latest framework out of the Predictive Lab and the below video training that you can put into place (all without complicated tech).

PROI SIPHON Framework (1)

The “SIPHON” Framework involves three pieces:

Creating something screaming cool that generously shares your smarts

Finding and getting in front of the right “ponds”

Giving it all away