We want agencies to win.
And we do everything in our power to help our clients gain an unfair advantage.
One of those advantages is building an authority position in the niche(s) they’ve chosen to serve and then monetizing that position in the form of a steady stream of right-fit prospects flowing into their sales pipeline.
Creating and owning an authority position is how you differentiate yourself. This is how you continue to have the privilege of walking alongside your clients as their greatest asset and strategic partner.
Here’s the reality — we’re entering the era of the authority. And while you may already be sick of the phrase “thought leader,” — the truth is — there aren't that many of them.
Thought leaders don’t write content anyone could claim. Thought leaders don’t write about anything and everything.
And thought leaders never compete on price.
Thought leaders are afforded the highest level of confidence and trust because they have a depth
of knowledge and a point of view that can’t be denied or easily replicated. And their time is now.
Welcome to SPRINT
We can help you and your team accomplish the following result outcomes, which will create the unfair advantage that owning an authority position provides.
More specifically — we will help you:
Narrow your niche using our “four lenses” so you can more easily find and identify right fits — and together, we’ll create a precise “Dream 25” prospect list.
Build a plan for creating cornerstone and cobblestone content that addresses your audience’s business issues and challenges so you earn a position of authority.
Create a multi-tiered value ladder that consists of the “HERO Offer” — and then ascends clients into your comprehensive level of service — or down-sells into a lower tier (strategically linked and strategically priced).
Get control over your sales pipeline by building a series of “Transitional Moments” that work in unison to open the door, build relationships with right-fit prospects, and sell the HERO so your team can then “land and expand” as you help your clients grow and your agency becomes an even more valuable/helpful partner to them.
Ultimately — building an authority position is about growing a thriving, profitable agency that can weather the constant change that seems to be our world’s reality.
LET'S TAKE A CLOSER LOOK AT HOW WE'LL GET IT ALL DONE
Objective #1: Niche & "Dream 25" Prospects
Narrow your niche using our “four lenses” so you can more easily find and identify right fits — and together, we’ll create a precise “Dream 25” prospect list.
Using our Niche Framework — we will help you narrow its definition and criteria of what makes a right-fit client, crystalize the business issues and challenges you’re excited to solve, and determine revenue opportunities as a result.
Our goal will be to help you find and identify right-fit prospects eager to work with you and to pay a premium fee for the privilege to do so.
In addition — most agencies aimlessly wander through the wilderness of biz dev, wondering who their ideal prospects are, where to find them, and what to offer them once they do find them.
With the help of The Widest Net Framework (developed by author Pamela Slim) and our research expertise — we will help you avoid these pitfalls by narrowing your right-fit client criteria and identifying the “ponds” where they can be found (conferences, podcasts, etc.)
We’ll then help you build a precise list of prospects and strategic partners to help your agency fill its sales pipeline.
Objective #2: Content Blueprint
Build a plan for creating cornerstone and cobblestone content that addresses your audience’s business issues and challenges so you earn a position of authority.
By working through our Content Blueprint process — you’ll move from struggling to get your thought leadership done and being the “cobbler’s kids” to becoming a content machine using a consistent system.
The Predictive ROI Content Blueprint is shown here as an example.
We’ll help you focus your content and marketing efforts into systems that help your agency leverage cornerstone content repeatedly by slicing it into cobblestones — instead of constantly needing to recreate the wheel.
Objective #3: Value Ladder
Create a multi-tiered value ladder that consists of the “HERO Offer” — and then ascends clients into your comprehensive level of service — or down-sells into a lower tier (strategically linked and strategically priced).
Making the initial sale is only half the battle for agencies. Unfortunately — a common problem for most is client attrition — they often lose clients because they let them run out of the future. We didn’t give them a clear path from one level of service to the next — and consistently throughout the relationship — “Seed and Open Loops” to additional ways you might be helpful.
As part of this objective, we’ll help you build a multi-tiered, premium-priced value ladder so it’s even easier for prospective clients to say “YES!” — and when they do — there’s a process for ensuring clients never run out of future.
And — we’ll dedicate a portion of Sprint to some sales role-play and pricing situations that will help you introduce the new value ladder as effectively as possible.
Objective #4: Transitional Moments
Get control over your sales pipeline by building a series of “Transitional Moments” that work in unison to open the door, build relationships with right-fit prospects, and sell the HERO so your team can then “land and expand” as you help your clients grow and your agency becomes an even more valuable/helpful partner to them.
Transitional Moments will leverage
your strengths in content creation (writing or talking) and be positioned at each stage of the sales funnel.
The work we complete together will extend up and down the sales funnel to provide a simple and attractive path that grows your audience and ultimately leads them toward feeling they are ready to connect with you, discuss their goals, and ideally proceed with the HERO Offer or immediately step into a more comprehensive relationship with your agency.
It’s worth noting that while we talk about the sales funnel like it’s linear, it’s most certainly not.
Your prospective clients can — and will — move back and forth within the funnel, repeatedly swimming up and downstream. Creating a series of Transitional Moments that work in unison will help your prospective clients move through your sales process without ever being made to feel like they were one of your prospects.
Schedule & Timing
Our Sprint timeline is tailored to what works best for you and your team — we can provide either a 90-day or accelerated schedule.
All Access Pass to Right-Fit Clients University:
Your team will receive an All Access Pass to our Right-Fit Clients University that they can use throughout our time working together.
Anyone from your team is welcome to attend our private 2-day Intensive that we host for Predictive clients (Zoom) every March, July, and November. Plus, they will receive full, complimentary access to our private Library of courses and recorded sessions.
Investment
Our fee for Sprint is $18,000.
OPTION 1
3 Monthly Payments of
$6,000
Cash-flow Friendly Option
OPTION 2
One Payment of
$16,200
10% Pre-Payment Discount
Investment
Our fee for Sprint is $18,000.
OPTION 1
- Cash-flow Friendly
OPTION 2
- 10% pre-payment discount
Have questions? Contact us!