Vera Fischer was born in Frankfurt, Germany and immigrated to the United States. She grew up on the edge of poverty in Florida. In 1993, she landed her first position in advertising at GSD&M. After several positions in various agencies in Austin, Texas she moved over to the client side as Director of Marketing for a public software company, Forgent Networks. Three years later, while on maternity leave, she was laid off in a corporate restructuring. Vera immediately started 97 Degrees West — her own agency in Austin — the day she received the news. 12 years have gone by and they have been filled with ups and downs — but through it all — 97 Degrees West has grown to become an international award winning agency.
Click to tweet: Vera Fischer shares her outstanding experience and insights on Onward Nation!
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Secret – timesaving technique
Vera gets up at 5:30 every morning and eases into her morning — start the day off in a place of calm. ONWARD!
Daily habit that contributes to success
Never forgo your health for your business — Vera goes to pilates in the middle of the day, three times a week.
Could have ruined your business – but now – an invaluable learning experience
Vera merged her agency with another business — and two years later her partner just left — and Vera tells the whole story here.
Most critical skill you think business owners need to master to be successful
“The ability to compartmentalize is critical.”
Most influential lesson learned from a mentor
“I’m going to do it the way I want to do it.”
Final Round – “Breaking Down the Recipe for Success”
What systems would you go back and put into place sooner?
I knew the systems I would need from working in other agencies — and one of the most crucial was QuickBooks.
What one strategy or “recipe” would compound into big wins for business owners?
You have to follow through and commit.
What strategy would you recommend new business owners focus on to best ensure success?
- Sleep — you have to sleep
- Have faith that whatever journey you’re, you will get there
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