Steve Jermanok left his job as a broker in Manhattan and booked a year-long ticket to the South Pacific in the summer of 1990. Upon his return, he would write his first article, “Dining with Descendants of Cannibals in Fiji”, for The Miami Herald. He is now considered one of the most prolific travel writers in North America, having explored more than 90 countries, and written over 1,500 articles on a range of subjects, from food to art to adventure. He has worked as a columnist for National Geographic Adventure, contributing editor for Arthur Frommer’s Budget Travel, guest editor for The Boston Globe Sunday Magazine, and writes regularly for The Boston Globe, Men’s Journal, and Yankee Magazine. In May 2012, Steve and his wife Lisa launched ActiveTravels, a new type of travel agency where your travel advisors have more than likely been to that one country that entices you. ActiveTravels has booked over 1,000 trips to all corners of the globe.
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Secret – timesaving technique
Steve is a master list-maker — write down your most important tasks and then accomplish those tasks. ONWARD!
Daily habit that contributes to success
Constantly work on content creation — Steve blogs about a travel topic every morning and promotes it on his social media.
Could have ruined your business – but now – an invaluable learning experience
Steve lost at least 15 editors when travel journalism hit a sorry decline — and Steve tells the whole story here.
Most critical skill you think business owners need to master to be successful
“Embrace all forms of marketing.”
Most influential lesson learned from a mentor
“Enjoy the ride.”
Final Round – “Breaking Down the Recipe for Success”
What systems would you go back and put into place sooner?
I would have had an excellent support staff.
What one strategy or “recipe” would compound into big wins for business owners?
It’s all about the numbers — have a year-end sales goal.
How to exceed expectations and add the most value?
An individual would have excellent communication skills.
What strategy would you recommend new business owners focus on to best ensure success?
- Have the patience to plan out your business
- Persevere through all the naysayers
- Once the business is up and running; promote, promote, promote
How best to connect with Steve:
- Phone: (617)614-9877
- Email: firstname.lastname@example.org