April 15, 2020

LinkedIn as a powerful marketing and networking tool, with Robin Ryan

Episode 931:

Robin Ryan has appeared on over 2000 TV and Radio shows including Oprah, Dr. Phil, CNN, ABC News, Fox, NBC News, and NPR. Her advice has been seen in most major magazines and newspapers including USA Today, the NY Times, and the Wall Street Journal. She currently writes a weekly career column for Forbes.com

Robin Ryan has a busy career counseling practice offering individual career coaching, resume writing, interview coaching, LinkedIn Profile writing, and job search services to clients nationwide.

She is the best-selling author of 60 Seconds & You’re Hired!, Soaring On Your Strengths, What to Do with the Rest of Your Life, Winning Resumes, Winning Cover Letters, Retirement Reinvention, and Over 40 & You’re Hired. Robin donates the profits from her book sales to Breast Cancer Research.

A popular speaker and corporate trainer, Robin has spoken to over a thousand audiences on careers, LinkedIn and job search topics. She holds a master’s degree in counseling and education from Suffolk University and a bachelor’s degree from Boston College. She is the former director of counseling services at the University of Washington, in Seattle.

“Robin Ryan is America’s top Career Coach.” — Houston Chronicle

What you will learn from this episode:

  • Why Robin chose to become a career counselor in the early 1990s, before it was a viable career path, and why she is passionate about her work
  • How a guest appearance on Oprah Winfrey’s talk show helped Robin’s career explode, and how a breast cancer diagnosis brought everything to a halt in 2012
  • How marketing, networking, and writing have been the cornerstones of Robin’s efforts to rebuild her business, and how she is finding success once again
  • Which “three LinkedIn blunders” business leaders often make, why they are a problem, and how to avoid falling into the trap of making these common blunders
  • How applicants often use LinkedIn profiles to determine if a business and its culture are a good fit for them, and what steps you can take to improve your profile
  • Why your LinkedIn profile should be written in the first person rather than in the third person
  • Why 500 networking connections on LinkedIn is the magic number, and why you should accept connections from people outside the circle of people you personally know
  • Why your background image should include something to do with your industry, your company name, and logo, and why everyone in your company should use the same image
  • What resources are available to learn to better use LinkedIn and create compelling content on the platform
  • How mentors have influenced Robin and offered her important lessons she has used throughout her career

Resources:

Additional Resources:


Stephen Woessner

Stephen is the CEO of Predictive ROI and host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.