Leveraging Data to Come Roaring Out of a Crisis, with Jonathan Silver

Episode 970

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Jonathan Silver is Founder and CEO of Affinity Solutions. Affinity is the authoritative source of truth for news outlets, not-for-profits, research firms, and businesses in the US and the only source for purchase insights that can be analyzed by demographic, geographic, lifestyle segment, and political affiliation. Jonathan’s vision is to transform data insights into experiences that improve people’s lives.

What you will learn from this episode:

  • Jonathan’s background and his journey into entrepreneurship with Affinity
  • How privacy is respected, maintained, and never breached during the data collection process
  • Why access to data plays such a profound role in a company’s ability to navigate crises
  • How Jonathan was able to pivot his business using data-driven insights as the solution
  • The licensing/subscription model Jonathan created for Affinity Solutions
  • The skills we need on our team and in our business to make the right decisions using data insights
  • Why bringing data solutions to your clients will drastically separate you from your competitors
  • How mentorship has paid Jonathan dividends to this day

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