Episode 964:
Fernando Angulo is Head of Communications at SEMrush. He has been with SEMrush since the beginning of the company’s marketing efforts and has built its all-star marketing team. Being one of the most recognized faces of the brand, Fernando is speaking at 50+ top conferences worldwide each year. Fernando specializes in B2B search marketing, e-commerce, influencer marketing, and trained marketing teams of companies such as Expedia, T-mobile, Prestashop, and Bing.
What you will learn from this episode:
- How Fernando started out at SEMrush when the team was small, and how the company has now grown to over a thousand people in multiple countries
- How SEMrush expanded beyond their two main tools (keyword search and analytics) as search engine optimization (SEO) has grown more complex
- How SEMrush has recently achieved the new milestone of six million users from just 100,000 users
- How the SEMrush platform grew and expanded to meet the increasingly diverse needs of the company’s growing customer base
- How SEO has become more complicated to achieve as internet user expectations have changed, and how SEMrush addresses this complexity by focusing on the user
- How 20% of your time should be devoted to creating helpful content and then the remaining 80% of your time should be spent featuring and promoting that content
- How there are three main types of featured snippets in Google search results: paragraph, list and table featured snippets, and how to correctly structure each type
- Fernando breaks down important key words that users often use and shares how these words indicate how you should structure your results
- How to tailor your snippet search results for voice search, and how to position your site to land the coveted featured snippet position
- Why building a well-equipped marketing team requires equipping that team with the best technology and tools
Resources:
- Website: www.semrush.com
- LinkedIn: www.linkedin.com/in/fernandoangulo/
- LinkedIn: www.linkedin.com/company/semrush/
- Facebook: www.facebook.com/SEMrush
- Twitter: @Fernando1Angulo
- Twitter: @semrush
Additional Resources:
- Sell With Authority book written by Drew McLellan and Stephen Woessner
- Predictive ROI Free Resource Library
- Connect with Stephen Woessner on LinkedIn