March 24, 2021

The importance of employer branding in recruitment, with Bryan Adams

Episode 996:

Bryan Adams is the CEO and founder of Ph.Creative, recognized as one of the leading employer brand agencies in the world with clients such as Apple, American Airlines, GVC, and Blizzard Entertainment. Bryan is also a bestselling author, podcaster, creative strategist, and specialist speaker.

He is considered a prominent employer brand thought leader and his creative, unconventional and even controversial methodologies are said to regularly change the way people think about employer branding and EVP.

His presentation style is energetic, passionate, thought-provoking and interactive, so get ready to contribute and engage as he reflects on the importance of employer branding in recruitment.

What you’ll learn about in this episode:

  • How a negative experience working for someone else led Bryan to found Ph.Creative, and how he works to redefine the importance of employer branding in recruitment
  • How Ph.Creative does things differently by focusing on helping businesses attract great team members rather than attracting new clients
  • Why Bryan and his team realized that they needed to niche down to build their brand, plant their flag of expertise, and differentiate their company from their competitors
  • How employer branding helps attract top talent to Ph.Creative’s clients, and how the idea of focusing on employer branding helped Bryan define his business’s niche
  • Why Bryan realized that firing the clients that weren’t great fits for his team was a morale boost and improved their capacity to serve the clients they really wanted
  • Why it is important for your organization to hire not just based on whether someone can do the job, but hire based on whether they also fit your culture
  • Why the “harsh realities” of working at your company are how your team can find pride and achievement, and why you shouldn’t try to hide those realities from applicants
  • Why much of Ph.Creative’s work lies in educating the market on why their methods are so valuable, and how that translates into thought leadership that is changing the industry
  • How Ph.Creative’s “Give and Get” philosophy has served as a cornerstone of the work they do and an anchor point within their fairly narrow niche
  • How focusing on marketing to the “smallest viable audience” can allow you to dominate, own and transform your chosen niche


Additional Resources:

Stephen Woessner

Stephen is the CEO of Predictive ROI and host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.