HOW TO TEACH AND SELL SIMULTANEOUSLY

This is a live working session where you’ll see exactly how in-demand agencies design conversations with prospects that close 80%+ of new business opportunities.

During this 3-hour session, we will demonstrate The Trust Architecture™ using a real client scenario across:

• Help Me Understand
• Align & Prescribe
• Meet & Greet

At key moments, we’ll pause and break down what just happened so you can see how the conversation was architected and orchestrated from one stage to the next.

Our team will also help you build your own Trust Conversation Guide™ — the question framework that demonstrates expertise through your new business conversations.

You’ll leave with a practical guide you can use immediately when meeting with prospects.

This is a live working session with our Predictive clients and guests.

Your Guest Pass (see below) includes the full recording and frameworks if you can’t attend live.

 

Additional Details...

The typical agency new business close rate is around 25 to 30% of their opportunities because the conversations rely on “chemistry” and successfully “winging it.”

Improvised Sales Conversations → ~25–30% win rate

Architected Sales Conversations → 80%+ win rate

The Trust Architecture™ at Meet & Greet → Nearly 100% win rate

In this Mini-Intensive, you will see exactly how that structure works…in action.

Instead of explaining The Trust Architecture in theory, we’re going to walk through it together using a real anonymized client scenario.

You’ll watch the first three conversations unfold exactly as they happen in practice, then we’ll break down what happened so you can see the structure behind it.

In-Demand Agencies are different.

They close 80%+ of their new business opportunities because their conversations are architected and orchestrated from the very start.

Across the agencies we speak with, proposal acceptance rates typically hover between 20–30%.

When conversations are improvised, outcomes become unpredictable.

Because this pattern is so common, it’s easy for an agency to assume that a 25–30% close rate is the reasonable expectation for how business development should work.

But it isn’t.

Inside The Focus Finder™, the green standard we want our clients to shoot for is consistently closing 80%+ of new business opportunities.

At Predictive, once we reach what we call the Meet and Greet stage of the sales process, we win the opportunity to work alongside the new client nearly 100% of the time.

Not because we push harder and definitely not because we’re charismatic.

We earn the opportunity because we teach and sell simultaneously throughout the conversation.

We promise you – this does not happen by accident.

We architect each and every conversation with intention and guide our prospective clients through one session to the next.

The Trust Architecture™ creates alignment and confidence long before commitment is discussed.

This Is Not a Webinar

This is a 3-hour working session.

You will watch a real anonymized sales scenario unfold across:

• Our “Help Me Understand” session
• Our “Align and Prescribe” process
• Our “Meet and Greet” is closing without closing

You’ll see how teaching and selling happen simultaneously without awkward pivots or pressure.

Then you will build part of it for your own agency before the session ends. All live.

Here’s How It Will Work

First, we will demonstrate The Trust Architecture™ in motion using a real client scenario…in full transparency.

Next, we will pause at key moments and break down what just happened so you can see how the conversation was architected and orchestrated from one session to the next.

You'll see how expertise is demonstrated through the questions you ask, not the claims you make.

And throughout the Mini-Intensive, our team will help you build your own Trust Conversation Guide™ so you can install this same process, structure, and orchestration directly into your agency following the session.

Format

Live on Zoom

Wednesday, March 18

12:00 noon to 3:00 pm Central

Recording and materials will be provided to all registrants.