Good morning. I’m Stephen Woessner, the CEO of Predictive ROI and the host of our daily podcast for business owners called Onward Nation.

I hope you’ve had a wonderful week.

On Monday, we had the wonderful Corinna Essa as our guest on Onward Nation. Corinna is known internationally as the go-to person when it comes to social media marketing. She was raised in Greece and at the age of 17, left to London to study television production only to have her dreams shattered as she discovered the very unstable nature of the industry and the myth of careers. Corinna then decided enough was enough and began her journey online. Quickly discovering a few powerful strategies that would allow her to leverage the power of social media and the Internet, Corinna started using Twitter to market products. Within 3 weeks, she had replaced her full-time income working only 2 hours a day. Corinna now owns a social media marketing company helping businesses around the world leverage the power of social media without doing any of the legwork. She shares her groundbreaking strategies to people around the world get consistent returns from their social media marketing efforts.

The interview with Corinna was off the charts amazing. I know you hear me say it a lot — but Corinna brought her insights to us with full force — and these are the insights that will — if you put them into place — help you move your business onward to that next level. Truly — great stuff from Corinna all throughout this episode.

And I’m going to share on of the lessons from Corinna with you here. Today, she teaches us why building your email list is important.

As I do with all of our Onward Nation guests, I asked Corinna to share a strategy or “recipe” that would compound into big wins for business owners. And Corinna shared a biggie.

According to Corinna — and I believe she’s right here — a business’ biggest asset is its mailing list. And Corinna believes that — more than anything else — you have to work on building a mailing list. Building your email list is important for your business.

Why?

“When you have a mailing list — you have a license to print money.”

BAM!

That’s so awesome, Corinna, and so very true. A strong mailing list is so important for both the present and future of your business. If you have a strong mailing list, you’re able to lean on the list to make sales — and — a large mailing list is so important when it comes time to sell your business. People buy businesses all the time just for their mailing list — as Corinna has done herself.

So — you have to keep building your list. It’s one of the most vital things you can do for your business.

Thanks for reading.

Onward with gusto!

 

This week on Onward Nation

 

Episode 236: Money is always outside your comfort zone, with Corinna Essa — can be found here.

Episode 237: Put your ego aside and be a great listener, with Dr. Sharon Livingston — can be found here.

Episode 238: Episode 238: Don’t ever quit, with Stephen Woessner — can be found here.

Episode 239: You cannot out give your time, talent, or treasure, with Doug Parker — can be found here.

Episode 240: You need MSI — “Multiple Streams of Income”, with Mikki Williams — can be found here.