How to Close the Consistency Gap, with Erik Jensen and Hannah Roth

Episode 162

Welcome to Sell With Authority. I’m Erik Jensen, Co-Owner and Chief Strategy Officer here at Predictive ROI — and yes, you are in the right place. If you’ve been a long-time listener, you’re probably thinking, wait a second, where is Stephen’s smooth, signature intro?

I’m stepping in because Stephen is celebrating his daughter’s graduation. We lovingly kicked him off the mic for a few weeks so he can soak up that family time.

Today, I’m joined by my strategic co-pilot and our Director of Strategy, Hannah Roth. She’s our in-house mad scientist when it comes to helping agency owners get unstuck.

In this special series, we’ve been diving into key reasons agencies struggle with sales, and more importantly, how to fix them.

In today’s episode, we tackle what we call “the consistency gap” — that lack of a repeatable, dependable sales process.

If you’ve found yourself uttering words like “It depends”, or “I meant to follow up”, this episode is for you.

What you will learn in this episode:

• Why a lack of consistency in your sales process will keep you stuck
• The secret ingredient to a 28% bump in close rates
• How to align sales and operations so you sell what you promise
• The real reason your custom proposals are killing your profitability
• How to fix the anxiety of “playing defense” in sales calls by tightening your value ladder
• Why rinsing and repeating your best offers is the best move to stand out and sell more of what you do

Resources:

• Website: www.predictiveroi.com
• Visit our newly expanded Resource Library
• Join us in our free How to Fill Your Sales Pipeline Facebook Group
• Erik’s LinkedIn: http://www.linkedin.com/in/erik-jensen-b9946068/
• Hannah’s LinkedIn: https://www.linkedin.com/in/hannah-roth-387a6b223/
• Order your free paperback or Kindle copy of our Book: Sell with Authority