How Your Agency Can Stay Ahead, with John Heenan

Episode 151

If you’ve been here before, you know at Predictive we’re all about helping agency owners sell more of what they do for a higher fee. That’s why I’m super excited for today’s conversation — because I have the privilege of introducing you to our guest expert, John Heenan.

If this is your first time meeting John — he’s an agency new business expert who rolls up his sleeves and works directly with small to mid-size agencies to refine their biz dev strategy, build out their teams, and execute in a way that wins new business.

Recently, I was reading through John’s blog, and one particular post stood out to me: The Business Development Dilemma. In it, he wrote, “In the agency business — standing still is moving backward. The agencies that will win are those that take proactive steps now to grow and evolve.” 

I couldn’t agree more!

After reading his post, I immediately reached out to John and invited him to join me on the podcast — so we could dig deeper into the dilemmas he outlined.

The reality is that the way we go to market, serve our clients, and even how our clients measure success has shifted. And the way we integrate all of this into our biz dev strategy is critical to ensuring that your agency isn’t just another option — but the only option.

Delivering great work is one thing. Teaching and selling from a position of authority — so you’re the only one in the room — is quite another.

If you take and apply the insights John shares — you won’t be caught standing still. 

Instead, you’ll be positioning your agency to sell more of what you do in 2025.

What you will learn in this episode:

• Why John believes agency mergers and acquisitions will spike, boosting agency prospects in 2025
• How agencies are moving toward full-funnel capabilities that combine both performance and brand
• How data management agencies are evolving into comprehensive customer experience providers
• Knowing your agency’s DNA to leverage your biz dev strategy
• Ways to be ready for market changes
• Key factors for crafting a distinguished agency positioning strategy

Resources:

• Website: https://jheenan.com/
• LinkedIn Personal: https://www.linkedin.com/in/jheenan/
• LinkedIn Business: https://www.linkedin.com/company/jheenan-consulting/