How to Cold Call with Content, with Tom Martin

Episode 78

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On this episode of Sell With Authority, we have a special encore guest expert, Tom Martin, who has been in the trenches of the agency business for over 30 years.

Tom is an internationally recognized sales and marketing keynote speaker and the Founder of Converse Digital. He helps agencies just like yours and mine strategically turn conversations into clients, and today, he is sharing some invaluable wisdom on how to do just that.

Recently, Tom wrote a game-changing blog post about raising the bar of excellence in how we show up on LinkedIn, not just for content but also for making those all-important connections without coming across as pushy.

We are focusing on the right LinkedIn approach for Tom’s encore episode. Here’s the reality — the more you educate, share, and lead with valuable content, the more trust you build with your audience, clients, and right-fit prospects.

These teaching moments will also become excellent biz dev opportunities for you and your team in Q4 of this year, and you’ll be in a wonderful position to roar into 2024.

What you will learn in this episode:

  • Why you should optimize your LinkedIn profile
  • Tom’s cold call with content strategy methodology
  • How to open doors with right-fit prospects without sounding pushy
  • The results of Tom’s LinkedIn automation experiment
  • Why you should just stop selling and just start helping



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Sell with Authority Podcast

The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality.

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